Hypodermic Needle Theory
Hypodermic Needle Theory, also known as the "Magic Bullet Theory," is a communication model suggesting that media messages are directly and uniformly injected into the minds of passive audiences, influencing their thoughts and behaviors immediately. Key Points: Passive Audience : Assumes the audience accepts media messages without questioning or interpreting them. Direct Influence : Media is believed to have a powerful and immediate impact on individuals. Early Theory : Developed in the 1920s–30's during the rise of mass media like radio and propaganda. It has been criticized for oversimplifying human behavior and ignoring individual differences in interpreting messages.