Hypodermic Needle Theory

 


Hypodermic Needle Theory, also known as the "Magic Bullet Theory," is a communication model suggesting that media messages are directly and uniformly injected into the minds of passive audiences, influencing their thoughts and behaviors immediately.

Key Points:

  1. Passive Audience: Assumes the audience accepts media messages without questioning or interpreting them.
  2. Direct Influence: Media is believed to have a powerful and immediate impact on individuals.
  3. Early Theory: Developed in the 1920s–30's during the rise of mass media like radio and propaganda.

It has been criticized for oversimplifying human behavior and ignoring individual differences in interpreting messages.

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